You're paying for the buckle. The leather costs $40.
GoodBuy takes premium home goods apart and shows you the real split: factory cost, freight, brand premium, showroom overhead, designer royalty. Then we show you the honest route at every price tier.
Every teardown follows the same method: find the factory cost, stack the margins, show what the premium actually buys, then give four honest alternatives ranked by what each one trades away. No brand pays to be reviewed. No brand pays to be left out.
Each piece starts with four questions, in order.
What does it cost to build? We source or estimate factory FOB, freight, and import duty. Where we have real figures, we use them. Where we estimate, we label it clearly.
Where does the rest go? Brand margin, showroom overhead, designer royalty, dealer cut. A price-anatomy bar shows the full stack so you can see the split at a glance.
What are you actually buying? Material quality, construction method, IP protection, warranty, and resale value. We separate what the premium genuinely delivers from what it only claims to.
What does the same outcome cost elsewhere? Four tiers, scored for the buyer who wants the feel, not the collector who wants the provenance: buy the brand used or at outlet, buy a spec-equivalent from a different brand, commission factory-direct, or accept a budget visual match.
Just bought a house? The honest order to furnish and finish it. Which categories to buy at full price, which to buy direct, and where the markup never earns its keep.
New teardowns weekly, plus the markup map of what to skip.
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